Competitor and pricing intelligence
Benchmarked 14 competitors on pricing models, delivery models, AI capability, and B2B positioning to find gaps in the market.
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Strategy work
Turning analysis into sharper business moves.
Competitor intelligence, lead prioritization, healthcare market analysis, and executive-ready recommendations.
Business context
From raw market signals to practical recommendations.
This work turns competitor pricing research, lead-prioritization rules, and audience analysis into clear recommendations that leadership can act on.
Competitor intelligencePricing analysisLead prioritizationMarket positioning
Workstreams
Three areas of strategy work.
Each one started with a business question and ended with a recommendation leadership could act on.
Lead prioritization strategy
Designed transparent scoring rules for contact completeness, engagement, and outreach readiness, producing a weekly Top 50 queue.
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Audience and growth analysis
Connected 12 months of LinkedIn audience and content data to engagement and content decisions.
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Project reflection
Lessons Learned
This strategy work strengthened my ability to turn market, audience, and lead-prioritization analysis into recommendations that can support product and outreach decisions.