Lead Intelligence and Scoring Dashboard
Problem
The organization needed a clearer way to identify high-priority healthcare leads, monitor engagement, and support outreach decisions.
Context
Applied analytics project framed as a stakeholder decision-support engagement, using public-safe or portfolio-safe materials for recruiter review.
Method
Cleaned and standardized lead records; created KPI scorecards; analyzed lead source, owner, engagement, contact completeness, and readiness; built a Top-50 prioritization queue with filters and drill-downs.
Tools
Tableau · Excel · Google Sheets · SQL · Python · Pandas
Outcome
Improved visibility into lead quality and supported faster outreach prioritization.
Business Impact
Improved visibility into lead quality and gave stakeholders a clearer way to prioritize outreach, monitor readiness, and discuss pipeline quality.
Technical Challenges
Required standardizing fragmented lead fields, defining transparent scoring logic, and presenting contact readiness without exposing confidential records.
Lessons Learned
This project strengthened my ability to transform fragmented healthcare lead data into an executive-ready prioritization dashboard while balancing technical accuracy with business usability.