Interactive dashboards
Three Tableau projects demonstrate KPI design, lead prioritization, and audience analytics. Tableau Public supplies the visualizations; this portfolio does not store the underlying lead dataset.
Interactive dashboard for KPI scorecards, lead quality, engagement, contact completeness, and outreach readiness.
A dashboard becomes valuable when it gives stakeholders a next action, not just a collection of charts. This work made lead readiness, quality, and outreach priority easier to discuss.
Lead scoring and outreach optimization dashboard for contact readiness, action priority, locations, and scoring distribution.
Scoring models need transparent action rules. The Top 50 dashboard strengthened my ability to explain why one lead should be handled before another.
Audience and content-performance reporting across impressions, reactions, seniority, industries, job functions, and locations.
Audience analytics should translate engagement data into content decisions. This dashboard connected impressions, reactions, seniority, industries, and locations to practical growth insights.